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The Studebaker E-M-F Automobile & The Everitt-Metzger-Flanders Co.

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Studebaker E-M-F
The Everitt-Metzger-Flanders Co.
Detroit, Michigan
1908-1912

The first Studebaker automobiles were Electrics made in 1902. They were joined by gasoline cars in 1903 produced by The General Automobile Co. for one year. Starting in 1904 The Garford Company of Elyria, Ohio produced thousands of American Automobiles called the Studebaker-Garford.

The Studebaker-Garford's was expensive at $3,750.00 to $4,500.00. Studebaker needed a cheaper product in order to compete with Ford and Buick. The answer was the E-M-F 30, a conventional $1,250.00 touring car put on the market in 1908 by The Everitt-Metzger-Flanders Company of Detroit.

1908 E-M-F
1908 E-M-F Advertisement

The men behind The Everitt-Metzger-Flanders Company had plenty of experience. Barney Everitt had made a fortune as a body builder. William E. Metzger was a successful salesman with Cadillac and Walter E. Flanders had been Henry Ford's production manager. Studebaker contracted to take half of E-M-F's 1909 production estimated to over 12,000 automobiles. Studebaker took almost 16,000 automobiles in 1910 and 28,000 in 1912.

1910 Studebaker E-M-F 30
1910 Studebaker E-M-F 30 Touring Car

The 30 horsepower Studebaker-E-M-F automobiles included a $1300.00 Touring Car, $1100.00 Roadster and a $1100.00 Detachable Demi-Tonneau. The Everitt-Metzger-Flanders Company also made the 20 horsepower Studebaker-Flanders for The Studebaker Automobile Co. Products included a $800.00 Touring Car, $750.00 Roadster, $800.00 Delivery Car and a $800.00 Utility Car. Standard equipment included a top, windshield, press-O-Lite tank and Speedometer.

1912 Studerbaker 1912 Studerbaker E-M-F and Studebaker Flanders
1912 Studerbaker E-M-F and Studebaker Flanders

For additional information on the Studebaker Automobiles!

Studebaker Brothers | Studebaker Electric | General

Studebaker Garford | Studebaker E-M-F | Studebaker Flanders

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